Top gear is the best selling motoring magazine in the UK
Top gear is the best selling motoring magazine in the UK. The magazine has continued to enjoy success in the British market thanks to the high level expertise employed in designing the magazine. The magazine has been successful in the local and international market for the simple reason that it has been able to advance timely and accurate information for its clients. Top gear is set to diversify its operations in the new future in order to maintain its market success.
Marketing strategies
Top gear has been able to incorporate entertainment features in its content features. Top gear has installed new entertaining features in its latest issues. The company has identified various entertainment needs to satisfy the wide range of its client base. The magazine has embarked on this strategy in order to attract more customers. This will enable the company to improve on its revenues.
Top Gear Company combines in depth buying information with a mix of humor. The company has realized that consumers need humorous information in the magazine in order to keep them wanting for more of the issues. In addition, Top Gear understands that consumers need to be excited in some way in order to trigger their interest of remaining loyal to their brands. This tends to attract more clients to subscribe to its magazine. Top gear provides in depth and detailed information about a wide range of issues ranging from motor and other safety driving information. Clients find this information relevant for their usage. Most customers indicate that Top Gear has been the best place to find out motoring tips and other expert advises.
Top Gear markets itself by use of its big name writer’s e.g. Richard Hammond and James Hay. These writers have been instrumental in improving the image of Top Gear. These writers are known all over Britain for their expertise in the field of motoring and driving related activities. The expert opinions and advice that these experts give to their clients have been tried and tested over time and the results have been encouraging. These writers have been able to address various customer concerns and fears. The writers have been able to identify important areas that customers who drive need to hear. The writers have even encouraged clients to report any form of complaints which need to rectified. These writers provide information such as how to minimize fuel usage in cars and how to avoid car accidents.
Top gear markets itself by advertising itself in the TV shows that it has developed. The TV show is presented by Mr. Jeremy Clarkson. During the show a lot of emphasis is put on informing the audience about Top Gear magazine and important information that the magazine contains. The magazine has a section in which new cars are presented. The section advertises the new cars in order to inform customers about the latest models in the market. These TV shows are designed in such a way that they accommodate the entertainment needs of a wide variety of viewers. It is through these shows that the company advertises the new products in town. This has had the effect of encouraging pushing consumers to purchase the products being advertised.
Top Gear magazine advertises itself by providing a section in its magazine which provides information about new products, books and car kits. The section informs consumers about the new products in the market that are up for grabs. The company advertises this information in such a way that it becomes appealing to the clients. The Top Gear magazine has a way of advertising products that touch on a varied category of clients. This strategy has been key in increasing customer numbers for the magazine.
In addition, Top Gear has been able to establish itself as the best motoring magazine in the UK. The magazine has achieved this by uniquely positioning itself in the market. The magazine has achieved the effect of influencing customers because of its strong advertising mechanisms. The magazine has been able to satisfy various client needs that other motoring magazines in the UK have failed to satisfy. To add to this, the magazine has carefully analyzed international markets and devised new ways of expanding into those markets. What is encouraging is the fact the magazine has been able to understand the best way to serve foreign customers and the results have been impressive. Top Gear has learnt to change how it does business depending on the needs and preferences of the target market. The company has provided aggressive products that have surpassed those of rival companies to take the number one spot.
The Top Gear Company has been successful in marketing itself, thanks to the best website development techniques by its experts. The company website has been designed in such a way that clients can look for important information within a single click. The website clearly illustrates how to contact the company in case of further assistance and provision of more information. The website has been developed in a modern technique that attracts more clients. The website has been developed in such a way that visiting online subscribers get links to more information about particular products and services. The website also hosts a number of adverts that act as a source of information to clients.
Top Gear popularity
Top gear has become famous in the whole of Britain and the good news is that the magazine popularity is fast spreading to other international markets. This is because the magazine has invested a lot of time and resources in improving its general image. This has been quite successful in the sense that the company has been able to produce the best motor magazine in the market. The company has carefully designed its magazine in such a way that it appeals customer’s more than rival magazine companies. The magazine developers emphasize that for one to succeed in the marketing business image of the product should be a central concern. The magazine designers claim that this has been the number one factor in elevating the success of Top Gear.
Top Gear in addition, has been able to understand the market an important factor in succeeding in advertising section. Top Gear has been able to understand the personal needs of its clients. The company has established a mechanism which enables them to measure and analyze its customer concerns. This has enabled the company to understand the changing customer needs. One Top Gear staff lauds the company’s effort of treating the customer as king. The staff member further adds that the company has been successful in the market because it has always treated the customer as the most important component of its business.
One report indicates that the popularity of Top Gear has been due to the fact that customers have expressed satisfaction with the products and services provided by company. The report continues that the satisfied customers have gone ahead to recommend other fellow clients to purchase from Top Gear since they have best products and services in town.
Top Gear show involvement
Top Gear Company has been on an ambitious mission of spreading information concerning its products and services through various avenues in an effort to improve its popularity in the market of operation. The company has been targeting other new markets that have potential for growth. The company is concerned that the increasing number of competitors in the market would compromise their market leadership position and unless something is done the company could be on the receiving end.
In this respect the company has been on an ambitious project of involving their show not only on TV but also via iphone applications, the internet and social networking sites like face book. This would enable more people to get a glimpse of their show. This idea came about on the realization that some potential clients could not get an opportunity to view their shows on TV because they had tight schedules which restricted them from watching the show. Thus the company thought that diversifying the mode of streaming the shows should change and results have been positive. The company has designed various applications in I phones and other smart phones that support the streaming of live shows. This has enabled mostly the young people and other middle aged individuals to view the shows at their convenience.
Top gear has used the internet to spread the viewing of its live shows by the internet users. The company has focused on using the internet because the usage of the latter has been on the rise. Various reports and statistics indicate that the usage of internet among users has been a fast growing phenomenon. The report estimates that the users are expected to triple in the near future. In addition, the company is using the internet because most operations in the modern world depend heavily on the internet. The company is also taking advantage of the growing popularity of social networking sites like face book and twitter. Top Gear believes that the number of people visiting these social networking sites has been on the increase and the best way the company could benefit from the emergence of these social networking sites is by advertising to the subscribers.
Conclusion
Top Gear Company has enjoyed tremendous growth in its market of operation. The company has accomplished various market objectives that its rivals have not reached halfway. Given this success the company is on a plan to restructure its operations from time to time to match with the growing customer needs. The company has experienced various challenges that have been costly to its operational capacities. Despite this the future outlook of the company looks great.
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